This means that changes to those web pages are made server-side and on Googlebot. Though the code itself can be run in Javascript, it will run on the CDN instead of the client side. The downside is that it requires client-side JavaScript code to be executed because Google doesn’t index pages consistently with Cloudflare. The beauty of using Cloudflare and SEO on the edge is that you could manipulate web pages with the Google Tag Manager container, for example. “It doesn’t have to be Javascript at all. Is it just about executing Javascript onto a CDN or can you execute other technologies? This is something that you can’t accomplish on other CDNs, but with Cloudflare, you’ll have a chance to confirm the definition of SEO on the edge free of charge.” Its features and capabilities are second to none, and to top it all off you can sign up for free and benefit from testing things at no extra cost. Cloudflare is at the cutting edge of edge SEO. As a concept that’s been around for at least five years, it’s starting to reach a level of maturity and is ready for the limelight.” It’s exciting to see how edge SEO will continue to evolve over the next few years. You can then avoid a potentially lengthy and expensive development project for an untested and untried implementation. You can also experiment and see which things actually work under your specific conditions. The ability to perform split testing for SEO can elevate your technical SEO to new heights. It’s a great mechanism for testing changes on a limited set of web pages - for example, a set of category pages on an eCommerce website. Why would you want to do this on a CDN? Primarily because it makes it easier to test things rather than entering a busy developer’s queue on your own server. The cached copy will contain web pages that the host can manipulate when implementing SEO practices like redirects, canonical tags, hreflang tags, schema markup, etc. By utilising advanced, expansive features, you can adjust your website on the CDN rather than on your own servers. SEO on the edge involves leveraging the power of the CDN. CDNs are a great way to avoid communicating over the internet via servers located on the other side of the planet. The beauty of CDNs is that you can ensure your international users connect to a version of your website hosted close to their location. The future of technical SEO is SEO on the edgeīarry says: “We all know and love CDNs platforms like Cloudflare can help our websites perform better.
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